Head to Head Survey: Missfresh (NYSE:MF) & Leslie’s (NASDAQ:LESL)

Missfresh (NYSE:MFGet Rating) and Leslie’s (NASDAQ:LESLGet Rating) are both retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

Earnings & Valuation

This table compares Missfresh and Leslie’s’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Missfresh $935.69 million 0.05 -$251.71 million N/A N/A
Leslie’s $1.34 billion 2.06 $126.63 million $0.72 20.97

Leslie’s has higher revenue and earnings than Missfresh.


This table compares Missfresh and Leslie’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Missfresh N/A N/A N/A
Leslie’s 9.97% -48.04% 15.88%

Insider and Institutional Ownership

26.2% of Missfresh shares are owned by institutional investors. 3.6% of Leslie’s shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Missfresh and Leslie’s, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Missfresh 0 1 3 0 2.75
Leslie’s 0 0 10 0 3.00

Missfresh currently has a consensus target price of $8.26, indicating a potential upside of 3,356.07%. Leslie’s has a consensus target price of $30.30, indicating a potential upside of 100.66%. Given Missfresh’s higher possible upside, equities research analysts plainly believe Missfresh is more favorable than Leslie’s.


Leslie’s beats Missfresh on 8 of the 11 factors compared between the two stocks.

About Missfresh (Get Rating)

Missfresh Limited operates as an online-and-offline integrated on-demand retail company in China. It. It operates a community retail digital platform that offers fresh produce, such as fruits, vegetables, meat, eggs, aquatic products, and dairy products; and fast-moving consumer goods, including snack foods, light food, cereals, oil, wine, drink, fast food, light food through online e-commerce platform and distributed mini warehouse networks. The company also sells its products through vending machines. The company was founded in 2014 and is based in Beijing, the People's Republic of China.

About Leslie’s (Get Rating)

Leslie's, Inc. operates as a direct-to-consumer pool and spa care brand in the United States. The company markets and sells pool and spa supplies and related products and services. It offers pool chemicals consisting of chlorine, sanitizers, water balancers, specialty chemicals, and algae control; pool covers, including winter, solar and safety covers, leaf nets, cover reels, and cover alternatives; pool equipment, which comprise pool cleaners, pool pumps, pool filters, pool heating, and lighting; and pools, such as above ground pools, soft side pools, above ground pools liners and equipment, ladders and rails, and diving boards. The company also provides pool maintenance products, including pool closing and opening supplies, filter catridges, chlorine floaters, backwash and vacuum hoses, and cleaning attachments; parts, such as automatic pool cleaner parts, pool filter and pump parts, and pool heater and heat pump parts; and safety, recreational, and fitness-related products. In addition, it provides pool equipment and repair services. The company markets its products through 952 company operated locations in 38 states and e-commerce websites. It serves the residential, professional, and commercial consumers. The company was founded in 1963 and is headquartered in Phoenix, Arizona.

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