Financial Review: BARK (BARK) vs. Its Rivals

BARK (NYSE:BARKGet Rating) is one of 29 public companies in the “Retail stores, not elsewhere classified” industry, but how does it compare to its competitors? We will compare BARK to similar companies based on the strength of its analyst recommendations, profitability, valuation, risk, earnings, dividends and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for BARK and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BARK 0 0 1 0 3.00
BARK Competitors 89 624 1150 42 2.60

BARK currently has a consensus target price of $11.33, indicating a potential upside of 650.55%. As a group, “Retail stores, not elsewhere classified” companies have a potential upside of 40.59%. Given BARK’s stronger consensus rating and higher possible upside, analysts clearly believe BARK is more favorable than its competitors.

Earnings & Valuation

This table compares BARK and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
BARK $507.41 million -$68.30 million -3.24
BARK Competitors $7.60 billion $13.49 million 4.23

BARK’s competitors have higher revenue and earnings than BARK. BARK is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares BARK and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BARK -13.46% -73.69% -39.15%
BARK Competitors -9.91% -6.25% -0.97%

Risk and Volatility

BARK has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500. Comparatively, BARK’s competitors have a beta of 1.06, meaning that their average share price is 6% more volatile than the S&P 500.

Institutional and Insider Ownership

40.6% of BARK shares are held by institutional investors. Comparatively, 44.7% of shares of all “Retail stores, not elsewhere classified” companies are held by institutional investors. 15.7% of shares of all “Retail stores, not elsewhere classified” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


BARK competitors beat BARK on 9 of the 13 factors compared.

BARK Company Profile (Get Rating)

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

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