LogicMark (NASDAQ:LGMK) versus ADT (NYSE:ADT) Critical Comparison

LogicMark (NASDAQ:LGMKGet Rating) and ADT (NYSE:ADTGet Rating) are both industrial products companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and earnings.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for LogicMark and ADT, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LogicMark 0 0 0 0 N/A
ADT 0 2 1 0 2.33

ADT has a consensus price target of $9.08, suggesting a potential upside of 44.18%. Given ADT’s higher possible upside, analysts plainly believe ADT is more favorable than LogicMark.

Institutional & Insider Ownership

9.9% of LogicMark shares are held by institutional investors. Comparatively, 91.1% of ADT shares are held by institutional investors. 2.8% of LogicMark shares are held by company insiders. Comparatively, 4.8% of ADT shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

LogicMark has a beta of 1.86, suggesting that its stock price is 86% more volatile than the S&P 500. Comparatively, ADT has a beta of 2, suggesting that its stock price is 100% more volatile than the S&P 500.

Valuation & Earnings

This table compares LogicMark and ADT’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LogicMark $10.02 million 1.04 -$11.71 million N/A N/A
ADT $5.31 billion 1.08 -$340.82 million ($0.29) -21.72

LogicMark has higher earnings, but lower revenue than ADT.

Profitability

This table compares LogicMark and ADT’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LogicMark -78.46% -35.08% -28.50%
ADT -4.34% -5.18% -0.95%

Summary

ADT beats LogicMark on 10 of the 11 factors compared between the two stocks.

LogicMark Company Profile (Get Rating)

LogicMark, Inc. offers personal emergency response systems (PERS), health communications devices, and Internet of Things (IoT) technology that creates a connected care platform in the United States. The company, through its subsidiary, LogicMark LLC, manufactures and distributes non-monitored and monitored personal emergency response systems sold through healthcare durable medical equipment and monitored security dealers/distributors, and the United States Department of Veterans Affairs. The company was formerly known as Nxt-ID, Inc. and changed its name to LogicMark, Inc. in March 2022. LogicMark, Inc. was founded in 2006 and is based in Louisville, Kentucky.

ADT Company Profile (Get Rating)

ADT Inc. provides security, automation, and smart home solutions to consumer and business customers in the United States. It provides a range of fire detection, fire suppression, video surveillance, and access control systems to residential, commercial, and multi-site customers. The company primarily offers monitored security and automation solutions, including the installation and monitoring of security and premises automation systems designed to detect intrusion, control access, sense movement, smoke, fire, carbon monoxide, flooding, temperature, and other environmental conditions and hazards; and address personal emergencies, such as injuries, medical emergencies, or incapacitation. It also provides interactive and smart home solutions that allow customers to use their smart phones, tablets, and laptops to arm and disarm their security systems, adjust lighting or thermostat levels, and view real-time video of their premises; and creates customized and automated schedules for managing lights, thermostats, appliances, garage doors, cameras, and other connected devices, as well as offers monitoring and maintenance services. The company offers its products under the ADT, ADT Pulse, Protection 1, ADT Commercial, and Blue by ADT names. It operates through a network of approximately 250 sales and service offices, as well as three regional distribution centers, which are supported by 17 multi-use sales, customer, and field support locations housing its nine UL-listed monitoring centers and four national sales centers. The company was formerly known as Prime Security Services Parent, Inc. and changed its name to ADT Inc. in September 2017. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.

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