Real Brokerage (NASDAQ:REAX) versus Douglas Elliman (NYSE:DOUG) Critical Review

Real Brokerage (NASDAQ:REAXGet Rating) and Douglas Elliman (NYSE:DOUGGet Rating) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Real Brokerage and Douglas Elliman, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Real Brokerage 0 0 1 0 3.00
Douglas Elliman 0 0 1 0 3.00

Real Brokerage presently has a consensus target price of $3.00, indicating a potential upside of 163.16%. Douglas Elliman has a consensus target price of 8.50, indicating a potential upside of 73.47%. Given Real Brokerage’s higher probable upside, analysts plainly believe Real Brokerage is more favorable than Douglas Elliman.


This table compares Real Brokerage and Douglas Elliman’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Real Brokerage -6.99% -36.40% -25.80%
Douglas Elliman N/A N/A N/A

Insider and Institutional Ownership

21.4% of Real Brokerage shares are held by institutional investors. Comparatively, 66.5% of Douglas Elliman shares are held by institutional investors. 7.7% of Douglas Elliman shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Real Brokerage and Douglas Elliman’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Real Brokerage $121.68 million 1.67 -$11.68 million ($0.11) -10.36
Douglas Elliman $1.35 billion 0.29 $98.84 million N/A N/A

Douglas Elliman has higher revenue and earnings than Real Brokerage.


Douglas Elliman beats Real Brokerage on 7 of the 9 factors compared between the two stocks.

About Real Brokerage (Get Rating)

The Real Brokerage Inc., together with its subsidiaries, operates as a technology-powered real estate brokerage company. It provides brokerage services for the real estate market through a network of agents. The company offers agents a mobile-focused tech platform to run its business, as well as business terms and wealth-building opportunities. It operates in 42 states in the United States, the District of Columbia, and Canada. The Real Brokerage Inc. is headquartered in Toronto, Canada.

About Douglas Elliman (Get Rating)

Douglas Elliman Inc. engages in the real estate services and property technology investment business in the United States. It operates in two segments, Real Estate Brokerage, and Corporate and Other. The company conducts residential real estate brokerage operations. It has approximately 100 offices with approximately 6,500 real estate agents in the New York metropolitan areas, as well as in Florida, California, Connecticut, Massachusetts, Colorado, New Jersey, and Texas. Douglas Elliman Inc. was founded in 1911 and is headquartered in Miami, Florida. Douglas Elliman Inc.(NYSE:DOUG) operates independently of Vector Group Ltd. as of December 29, 2021.

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