Marketing Alliance (OTCMKTS:MAAL) and GoHealth (NASDAQ:GOCO) Head to Head Comparison

Marketing Alliance (OTCMKTS:MAALGet Rating) and GoHealth (NASDAQ:GOCOGet Rating) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings and valuation.

Institutional & Insider Ownership

20.3% of GoHealth shares are held by institutional investors. 40.6% of GoHealth shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Marketing Alliance and GoHealth’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marketing Alliance $23.69 million 0.79 $2.62 million $0.24 9.63
GoHealth $1.06 billion 0.12 -$189.36 million ($2.00) -0.20

Marketing Alliance has higher earnings, but lower revenue than GoHealth. GoHealth is trading at a lower price-to-earnings ratio than Marketing Alliance, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Marketing Alliance has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500. Comparatively, GoHealth has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings for Marketing Alliance and GoHealth, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
GoHealth 2 5 0 0 1.71

GoHealth has a consensus price target of $3.00, suggesting a potential upside of 653.77%. Given GoHealth’s higher possible upside, analysts plainly believe GoHealth is more favorable than Marketing Alliance.


This table compares Marketing Alliance and GoHealth’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 7.95% N/A N/A
GoHealth -21.33% 10.22% 4.85%


GoHealth beats Marketing Alliance on 7 of the 12 factors compared between the two stocks.

About Marketing Alliance

(Get Rating)

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe's; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

About GoHealth

(Get Rating)

GoHealth, Inc. operates as a health insurance marketplace and Medicare focused digital health company in the United States. It operates through four segments: MedicareInternal; MedicareExternal; Individual and Family Plans (IFP) and OtherInternal; and IFP and OtherExternal. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. Its products include Medicare Advantage, Medicare Supplement, Medicare prescription drug plans, and Medicare Special Needs Plans; and IFP, dental plans, vision plans, and other ancillary plans to individuals. The company sells its products through carriers and online platform, as well as independent and external agencies. GoHealth, Inc. was founded in 2001 and is headquartered in Chicago, Illinois with additional offices in Charlotte, North Carolina, Lindon, Utah, Bratislava, Slovakia, and Kosice, Slovakia.

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