Critical Review: Marketing Alliance (MAAL) & Its Peers

Marketing Alliance (OTCMKTS:MAALGet Rating) is one of 35 publicly-traded companies in the “Insurance agents, brokers, & service” industry, but how does it weigh in compared to its competitors? We will compare Marketing Alliance to similar businesses based on the strength of its analyst recommendations, institutional ownership, valuation, dividends, earnings, profitability and risk.


This table compares Marketing Alliance and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 7.95% N/A N/A
Marketing Alliance Competitors 4.69% 19.21% 3.34%

Volatility and Risk

Marketing Alliance has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500. Comparatively, Marketing Alliance’s competitors have a beta of 1.01, indicating that their average stock price is 1% more volatile than the S&P 500.

Valuation & Earnings

This table compares Marketing Alliance and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Marketing Alliance $23.69 million $2.62 million 11.04
Marketing Alliance Competitors $9.40 billion $793.07 million 28.69

Marketing Alliance’s competitors have higher revenue and earnings than Marketing Alliance. Marketing Alliance is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for Marketing Alliance and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
Marketing Alliance Competitors 138 899 1129 27 2.48

As a group, “Insurance agents, brokers, & service” companies have a potential upside of 44.24%. Given Marketing Alliance’s competitors higher probable upside, analysts plainly believe Marketing Alliance has less favorable growth aspects than its competitors.

Insider & Institutional Ownership

55.5% of shares of all “Insurance agents, brokers, & service” companies are owned by institutional investors. 21.9% of shares of all “Insurance agents, brokers, & service” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Marketing Alliance pays an annual dividend of $0.28 per share and has a dividend yield of 10.6%. Marketing Alliance pays out 116.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Insurance agents, brokers, & service” companies pay a dividend yield of 1.5% and pay out 26.1% of their earnings in the form of a dividend.


Marketing Alliance competitors beat Marketing Alliance on 10 of the 12 factors compared.

Marketing Alliance Company Profile

(Get Rating)

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and medicare supplement products. In addition, the company operates family entertainment space in Florida, Missouri, and North Carolina under the name of Monkey Joe's; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

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