IDW Media (NYSE:IDW) vs. Direct Digital (NASDAQ:DRCT) Financial Survey

IDW Media (NYSE:IDWGet Rating) and Direct Digital (NASDAQ:DRCTGet Rating) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, institutional ownership, earnings, analyst recommendations, dividends and profitability.

Institutional & Insider Ownership

14.1% of IDW Media shares are owned by institutional investors. Comparatively, 2.4% of Direct Digital shares are owned by institutional investors. 22.0% of IDW Media shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


This table compares IDW Media and Direct Digital’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IDW Media -5.51% -7.92% -6.29%
Direct Digital N/A N/A N/A

Analyst Recommendations

This is a summary of current ratings and target prices for IDW Media and Direct Digital, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IDW Media 0 0 1 0 3.00
Direct Digital 0 0 3 0 3.00

IDW Media currently has a consensus price target of $3.00, suggesting a potential upside of 134.38%. Direct Digital has a consensus price target of $6.17, suggesting a potential upside of 96.39%. Given IDW Media’s higher possible upside, analysts plainly believe IDW Media is more favorable than Direct Digital.

Valuation & Earnings

This table compares IDW Media and Direct Digital’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
IDW Media $32.42 million 0.53 -$5.39 million ($0.14) -9.14
Direct Digital $38.14 million 0.26 -$1.51 million N/A N/A

Direct Digital has higher revenue and earnings than IDW Media.


Direct Digital beats IDW Media on 6 of the 10 factors compared between the two stocks.

About IDW Media

(Get Rating)

IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, Artist's Editions, and The Library of American Comics. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.

About Direct Digital

(Get Rating)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

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