Contrasting Diageo (NYSE:DEO) & Vita Coco (NASDAQ:COCO)

Diageo (NYSE:DEOGet Rating) and Vita Coco (NASDAQ:COCOGet Rating) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Diageo and Vita Coco, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo 2 5 2 0 2.00
Vita Coco 0 0 4 0 3.00

Vita Coco has a consensus target price of $14.00, suggesting a potential upside of 32.83%. Given Vita Coco’s stronger consensus rating and higher possible upside, analysts plainly believe Vita Coco is more favorable than Diageo.

Institutional & Insider Ownership

9.0% of Diageo shares are owned by institutional investors. Comparatively, 22.1% of Vita Coco shares are owned by institutional investors. 51.5% of Vita Coco shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Diageo and Vita Coco’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Diageo $19.43 billion 5.21 $4.32 billion N/A N/A
Vita Coco $379.51 million 1.55 $19.01 million $0.13 81.08

Diageo has higher revenue and earnings than Vita Coco.


This table compares Diageo and Vita Coco’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Diageo N/A N/A N/A
Vita Coco 1.71% 7.47% 4.70%


Vita Coco beats Diageo on 8 of the 11 factors compared between the two stocks.

About Diageo

(Get Rating)

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

About Vita Coco

(Get Rating)

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, and the Asia Pacific. The company offers coconut oil and coconut milk; Hydration Drink Mix, a powdered form of flavored coconut water; sparkling water; Runa, a plant-based energy drink; purified water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. In addition, the company supplies coconut water and coconut oil categories to retailers. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was founded in 2004 and is headquartered in New York, New York.

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