Denny’s (NASDAQ:DENN) & Reborn Coffee (NASDAQ:REBN) Head-To-Head Contrast

Denny’s (NASDAQ:DENNGet Rating) and Reborn Coffee (NASDAQ:REBNGet Rating) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, valuation, profitability and analyst recommendations.

Insider and Institutional Ownership

84.6% of Denny’s shares are held by institutional investors. 5.5% of Denny’s shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


This table compares Denny’s and Reborn Coffee’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Denny’s 23.78% -58.33% 7.31%
Reborn Coffee N/A N/A N/A

Valuation & Earnings

This table compares Denny’s and Reborn Coffee’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Denny’s $398.17 million 1.78 $78.07 million $1.67 7.41
Reborn Coffee $2.28 million 5.12 N/A N/A N/A

Denny’s has higher revenue and earnings than Reborn Coffee.

Analyst Recommendations

This is a summary of current recommendations and price targets for Denny’s and Reborn Coffee, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Denny’s 0 2 3 0 2.60
Reborn Coffee 0 0 1 0 3.00

Denny’s presently has a consensus price target of $13.50, indicating a potential upside of 9.14%. Reborn Coffee has a consensus price target of $5.50, indicating a potential upside of 450.06%. Given Reborn Coffee’s stronger consensus rating and higher probable upside, analysts plainly believe Reborn Coffee is more favorable than Denny’s.


Denny’s beats Reborn Coffee on 6 of the 10 factors compared between the two stocks.

About Denny’s

(Get Rating)

Denny's Corporation, through its subsidiary, Denny's, Inc., owns and operates full-service restaurant chains under the Denny's brand. As of December 29, 2021, it had 1,640 franchised, licensed, and company restaurants worldwide. The company was formerly known as Advantica Restaurant Group, Inc. and changed its name to Denny's Corporation in 2002. Denny's Corporation was founded in 1953 and is based in Spartanburg, South Carolina.

About Reborn Coffee

(Get Rating)

Reborn Coffee, Inc. operates and franchises retail locations and kiosks that focus on serving specialty-roasted coffee in California. The company purchases, roasts, and sells coffee, tea and other beverages, and various food items. As of September 30, 2021, it operated 7 retail locations. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.

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