Contrasting Direct Digital (DRCT) and Its Competitors

Direct Digital (NASDAQ:DRCTGet Rating) is one of 32 public companies in the “Advertising” industry, but how does it weigh in compared to its rivals? We will compare Direct Digital to related businesses based on the strength of its analyst recommendations, institutional ownership, earnings, risk, profitability, dividends and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Direct Digital and its rivals, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Digital 0 0 3 0 3.00
Direct Digital Competitors 104 402 586 7 2.45

Direct Digital currently has a consensus target price of $6.50, suggesting a potential upside of 146.21%. As a group, “Advertising” companies have a potential upside of 97.69%. Given Direct Digital’s stronger consensus rating and higher probable upside, equities analysts clearly believe Direct Digital is more favorable than its rivals.

Earnings & Valuation

This table compares Direct Digital and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Direct Digital $38.14 million -$1.51 million -0.04
Direct Digital Competitors $1.30 billion $559.00 million 5.40

Direct Digital’s rivals have higher revenue and earnings than Direct Digital. Direct Digital is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

2.4% of Direct Digital shares are held by institutional investors. Comparatively, 38.3% of shares of all “Advertising” companies are held by institutional investors. 16.4% of shares of all “Advertising” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares Direct Digital and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Direct Digital 0.87% 99.00% 6.44%
Direct Digital Competitors -16.75% -78.64% -6.32%

Direct Digital Company Profile

(Get Rating)

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Receive News & Ratings for Direct Digital Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Direct Digital and related companies with's FREE daily email newsletter.