Rumble (NASDAQ:RUM) and KnowBe4 (NASDAQ:KNBE) Head-To-Head Analysis

KnowBe4 (NASDAQ:KNBEGet Rating) and Rumble (NASDAQ:RUMGet Rating) are both industrial products companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Institutional & Insider Ownership

91.9% of KnowBe4 shares are owned by institutional investors. 5.0% of KnowBe4 shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares KnowBe4 and Rumble’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
KnowBe4 5.02% 11.31% 4.46%
Rumble N/A -11.05% -2.22%

Analyst Recommendations

This is a breakdown of current ratings for KnowBe4 and Rumble, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
KnowBe4 0 12 1 0 2.08
Rumble 0 1 0 0 2.00

KnowBe4 presently has a consensus target price of $24.63, indicating a potential downside of 0.51%. Given KnowBe4’s stronger consensus rating and higher probable upside, equities research analysts plainly believe KnowBe4 is more favorable than Rumble.

Volatility and Risk

KnowBe4 has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500. Comparatively, Rumble has a beta of -0.08, meaning that its share price is 108% less volatile than the S&P 500.

Valuation & Earnings

This table compares KnowBe4 and Rumble’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
KnowBe4 $246.30 million 17.55 -$11.85 million $0.10 247.50
Rumble N/A N/A -$17.91 million N/A N/A

KnowBe4 has higher revenue and earnings than Rumble.


KnowBe4 beats Rumble on 11 of the 11 factors compared between the two stocks.

About KnowBe4

(Get Rating)

KnowBe4, Inc. engages in the development, marketing, and sale of its Software-as-a-Service-based security awareness platform. The company provides a platform incorporating security awareness training and simulated phishing with analytics and reporting that helps organizations manage the ongoing problem of social engineering. Its products include Kevin Mitnick Security Awareness Training, a security awareness training product; Compliance Plus, a compliance training product, which enables organizations to offer their employees with relevant, timely, and engaging compliance content across a range of topics from data privacy to diversity, equity, and inclusion; PhishER, its security orchestration, automation, and response product, which enables security professionals to prioritize and automate security workstreams in response to attacks targeted at the human layer; and KnowBe4 Compliance Manager, its governance, risk, and compliance product that enables organizations to analyze security risk and automate the management of compliance and audit functions. The company also offers Security Coach, a solution to address human behavior risks through human detection and response; and PasswordIQ that would be used to mitigate risk related to password hygiene issues, such as weak or breached passwords. It serves its customers directly through inside sales teams for enterprise and small and medium businesses, as well as indirectly through channel partners and managed service providers. The company was formerly known as SEQRIT, LLC and changed its name to KnowBe4, Inc. in January 2016. KnowBe4, Inc. was founded in 2010 and is headquartered in Clearwater, Florida.

About Rumble

(Get Rating)

Rumble Inc. operates video sharing platforms. The company operates, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.

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