Hour Loop (NASDAQ:HOUR) and Amazon.com (NASDAQ:AMZN) Head to Head Review

Amazon.com (NASDAQ:AMZN – Get Rating) and Hour Loop (NASDAQ:HOUR – Get Rating) are both retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk and institutional ownership.

Analyst Ratings

This is a breakdown of current recommendations for Amazon.com and Hour Loop, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amazon.com	2	2	42	0	2.87
Hour Loop	0	0	1	0	3.00

Amazon.com currently has a consensus target price of $145.56, indicating a potential upside of 51.12%. Hour Loop has a consensus target price of $5.00, indicating a potential upside of 72.41%. Given Hour Loop’s stronger consensus rating and higher probable upside, analysts clearly believe Hour Loop is more favorable than Amazon.com.

Insider and Institutional Ownership

57.6% of Amazon.com shares are owned by institutional investors. Comparatively, 0.6% of Hour Loop shares are owned by institutional investors. 12.7% of Amazon.com shares are owned by insiders. Comparatively, 95.1% of Hour Loop shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Amazon.com and Hour Loop’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amazon.com	2.25%	14.44%	4.65%
Hour Loop	2.24%	27.19%	8.12%

Earnings & Valuation

This table compares Amazon.com and Hour Loop’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amazon.com	$469.82 billion	2.09	$33.36 billion	$1.09	88.41
Hour Loop	$62.79 million	1.62	$4.78 million	N/A	N/A

Amazon.com has higher revenue and earnings than Hour Loop.

Summary

Amazon.com beats Hour Loop on 6 of the 11 factors compared between the two stocks.

About Amazon.com

(Get Rating)

Amazon.com, Inc. is a multinational technology company, which engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North American-focused websites such as www.amazon.com and www.amazon.ca. The International segment is engaged in retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment consists of the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

About Hour Loop

(Get Rating)

Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.