BRC (NYSE:BRCC) vs. Diageo (NYSE:DEO) Head to Head Survey

BRC (NYSE:BRCCGet Rating) and Diageo (NYSE:DEOGet Rating) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, institutional ownership and analyst recommendations.

Risk and Volatility

BRC has a beta of 0.65, suggesting that its stock price is 35% less volatile than the S&P 500. Comparatively, Diageo has a beta of 0.66, suggesting that its stock price is 34% less volatile than the S&P 500.

Earnings & Valuation

This table compares BRC and Diageo’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
BRC $233.10 million 5.45 -$13.85 million N/A N/A
Diageo $16.92 billion 5.78 $4.32 billion N/A N/A

Diageo has higher revenue and earnings than BRC.

Analyst Recommendations

This is a breakdown of current ratings and price targets for BRC and Diageo, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRC 0 5 2 0 2.29
Diageo 1 6 3 0 2.20

BRC presently has a consensus price target of $12.67, indicating a potential upside of 111.11%. Given BRC’s stronger consensus rating and higher probable upside, analysts clearly believe BRC is more favorable than Diageo.


This table compares BRC and Diageo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BRC -29.45% -772.78% 102.89%
Diageo N/A N/A N/A

Institutional and Insider Ownership

13.0% of BRC shares are owned by institutional investors. Comparatively, 9.0% of Diageo shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


Diageo beats BRC on 7 of the 11 factors compared between the two stocks.

About BRC

(Get Rating)

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

About Diageo

(Get Rating)

Diageo Plc engages in the production and distribution of alcoholic beverages. Its brands include Johnnie Walker, Crown Royal, JeB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. It operates through the following geographical segments: North America; Europe and Turkey; Africa; Latin America and Caribbean; Asia Pacific; ISC; and Corporate and Other. The company was founded on October 21, 1886 and is headquartered in London, the United Kingdom.

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