Celsius (NASDAQ:CELH) & Reed’s (NYSE:REED) Head to Head Comparison

Celsius (NASDAQ:CELHGet Rating) and Reed’s (NYSE:REEDGet Rating) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, profitability, valuation and analyst recommendations.

Volatility & Risk

Celsius has a beta of 1.8, meaning that its share price is 80% more volatile than the S&P 500. Comparatively, Reed’s has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Celsius and Reed’s, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius 0 0 7 0 3.00
Reed’s 0 0 0 0 N/A

Celsius currently has a consensus price target of $131.78, indicating a potential upside of 1.67%. Given Celsius’ higher probable upside, research analysts clearly believe Celsius is more favorable than Reed’s.


This table compares Celsius and Reed’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Celsius -19.58% 9.01% 0.90%
Reed’s -36.23% -1,582.74% -62.85%

Institutional & Insider Ownership

67.5% of Celsius shares are owned by institutional investors. Comparatively, 35.8% of Reed’s shares are owned by institutional investors. 2.7% of Celsius shares are owned by insiders. Comparatively, 29.9% of Reed’s shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Celsius and Reed’s’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Celsius $653.60 million 15.23 -$187.28 million ($2.31) -56.11
Reed’s $53.04 million 0.14 -$20.06 million ($8.99) -0.31

Reed’s has lower revenue, but higher earnings than Celsius. Celsius is trading at a lower price-to-earnings ratio than Reed’s, indicating that it is currently the more affordable of the two stocks.


Celsius beats Reed’s on 10 of the 13 factors compared between the two stocks.

About Celsius

(Get Rating)

Celsius Holdings, Inc. engages in the development, marketing, sale, and distribution of functional drinks and liquid supplements. It also offers post-workout functional energy drinks and protein bars. The company was founded in April 2004 and is headquartered in Boca Raton, FL.

About Reed’s

(Get Rating)

Reed’s, Inc. engages in the manufacture and distribution of carbonated and non-carbonated beverages. Its product lines include Reed’s Ginger Brews, Virgil’s Root Beer, and Flying Caldron Butterscotch Beer. The company was founded by Christopher J. Reed in June 1987 and is headquartered in Norwalk, CT.

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