Contrasting GoDaddy (NYSE:GDDY) and VerifyMe (NASDAQ:VRME)

VerifyMe (NASDAQ:VRME – Get Rating) and GoDaddy (NYSE:GDDY – Get Rating) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, institutional ownership and valuation.

Institutional and Insider Ownership

5.7% of VerifyMe shares are held by institutional investors. Comparatively, 97.3% of GoDaddy shares are held by institutional investors. 16.9% of VerifyMe shares are held by company insiders. Comparatively, 0.4% of GoDaddy shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

VerifyMe has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500. Comparatively, GoDaddy has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500.

Valuation & Earnings

This table compares VerifyMe and GoDaddy’s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VerifyMe	$19.58 million	0.68	-$14.40 million	($1.75)	-0.81
GoDaddy	$4.09 billion	2.73	$352.20 million	$2.09	34.63

GoDaddy has higher revenue and earnings than VerifyMe. VerifyMe is trading at a lower price-to-earnings ratio than GoDaddy, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares VerifyMe and GoDaddy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
VerifyMe	-58.16%	-21.10%	-14.87%
GoDaddy	8.03%	-95.00%	4.76%

Analyst Recommendations

This is a summary of recent ratings and recommmendations for VerifyMe and GoDaddy, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VerifyMe	0	0	2	0	3.00
GoDaddy	0	3	6	1	2.80

VerifyMe presently has a consensus target price of $4.50, suggesting a potential upside of 216.90%. GoDaddy has a consensus target price of $93.10, suggesting a potential upside of 28.63%. Given VerifyMe’s stronger consensus rating and higher possible upside, research analysts plainly believe VerifyMe is more favorable than GoDaddy.

Summary

GoDaddy beats VerifyMe on 10 of the 15 factors compared between the two stocks.

About VerifyMe

(Get Rating)

VerifyMe, Inc. engages in the provision of software driven predictive analytics logistics. It operates under the PeriShip Global Solutions and VerifyMe Solutions segments. The PeriShip Global Solutions segment offers a value-added service provider for time and temperature sensitive parcel management. The VerifyMe Solutions segment specializes in solutions that connect brands with consumers through their products. The company was founded by Norman A. Gardner on November 10, 1999 and is headquartered in Lake Mary, FL.

About GoDaddy

(Get Rating)

GoDaddy, Inc. engages in the provision of domain name registration and web hosting services. It provides website building, hosting, and security tools. It operates through the Applications and Commerce (A and C) and Core Platform (Core) segments. The A and C segment consists of sales of products containing proprietary software, commerce products and third-party email and productivity solutions. The Core segment deals with the sales of domain registrations and renewals, aftermarket domain sales, website hosting products and website security product. The company was founded by Robert R. Parsons in January 1997 and is headquartered in Tempe, AZ.