Baosheng Media Group (NASDAQ:BAOS – Get Free Report) and OLO (NYSE:OLO – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, valuation, profitability, institutional ownership, risk and analyst recommendations.
This is a breakdown of current ratings and target prices for Baosheng Media Group and OLO, as reported by MarketBeat.
|Strong Buy Ratings
|Baosheng Media Group
OLO has a consensus target price of $8.90, indicating a potential upside of 61.82%. Given OLO’s higher probable upside, analysts plainly believe OLO is more favorable than Baosheng Media Group.
Valuation & Earnings
|Earnings Per Share
|Baosheng Media Group
Baosheng Media Group has higher earnings, but lower revenue than OLO.
Institutional & Insider Ownership
81.8% of OLO shares are owned by institutional investors. 22.6% of Baosheng Media Group shares are owned by company insiders. Comparatively, 39.1% of OLO shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
This table compares Baosheng Media Group and OLO’s net margins, return on equity and return on assets.
|Return on Equity
|Return on Assets
|Baosheng Media Group
Risk & Volatility
Baosheng Media Group has a beta of 1.21, indicating that its stock price is 21% more volatile than the S&P 500. Comparatively, OLO has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500.
OLO beats Baosheng Media Group on 7 of the 11 factors compared between the two stocks.
About Baosheng Media Group
Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
Olo Inc. operates an open SaaS platform for restaurants in the United States. The company's platform enables on-demand digital commerce operations, which cover digital ordering, delivery, front-of-house management, and payments. Its solutions include Order, a suite of solutions powering restaurant brands' on-demand commerce operations, enabling digital ordering, delivery, and channel management through ordering, dispatch, rails, switchboard, network, virtual brands, kiosk, catering, and sync modules; Engage, a suite of restaurant-centric marketing solutions optimizing guest lifetime value by strengthening and enhancing the restaurants' direct guest relationships, through the guest data platform, marketing, sentiment, and host modules; and Pay, a frictionless payment platform that enables restaurants to grow and protect their digital business through customer payment experience that offers advanced fraud prevention to improve authorization rates for valid transactions, and increase basket conversion through its Olo Pay module. The company was formerly known as Mobo Systems, Inc. and changed its name to Olo Inc. in January 2020. Olo Inc. was incorporated in 2005 and is headquartered in New York, New York.
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