AppLovin (NYSE:APP) and Match Group (NASDAQ:MTCH) Critical Survey

Match Group (NASDAQ:MTCHGet Free Report) and AppLovin (NYSE:APPGet Free Report) are both retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations and dividends.

Profitability

This table compares Match Group and AppLovin’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Match Group 19.36% -313.95% 15.06%
AppLovin 3.46% 11.48% 3.31%

Institutional and Insider Ownership

93.6% of Match Group shares are held by institutional investors. Comparatively, 41.9% of AppLovin shares are held by institutional investors. 0.7% of Match Group shares are held by insiders. Comparatively, 12.4% of AppLovin shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Match Group and AppLovin’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Match Group $3.36 billion 2.83 $651.54 million $2.28 15.36
AppLovin $2.82 billion 5.55 -$192.75 million $0.30 155.17

Match Group has higher revenue and earnings than AppLovin. Match Group is trading at a lower price-to-earnings ratio than AppLovin, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Match Group and AppLovin, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Match Group 0 6 11 0 2.65
AppLovin 1 3 11 0 2.67

Match Group presently has a consensus target price of $47.37, suggesting a potential upside of 35.24%. AppLovin has a consensus target price of $47.95, suggesting a potential upside of 3.01%. Given Match Group’s higher probable upside, research analysts plainly believe Match Group is more favorable than AppLovin.

Risk and Volatility

Match Group has a beta of 1.44, meaning that its share price is 44% more volatile than the S&P 500. Comparatively, AppLovin has a beta of 1.69, meaning that its share price is 69% more volatile than the S&P 500.

Summary

Match Group beats AppLovin on 7 of the 13 factors compared between the two stocks.

About Match Group

(Get Free Report)

Match Group, Inc. provides dating products worldwide. The company's portfolio of brands includes Tinder, Match, The League, Azar, Meetic, OkCupid, Hinge, Pairs, PlentyOfFish, and Hakuna, as well as a various other brands. The company was incorporated in 1986 and is based in Dallas, Texas.

About AppLovin

(Get Free Report)

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction; and Wurl, a connected TV platform, which primarily distributes streaming video for content companies. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

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