Analyzing Dr. Martens (OTCMKTS:DOCMF) and Vera Bradley (NASDAQ:VRA)

Vera Bradley (NASDAQ:VRAGet Free Report) and Dr. Martens (OTCMKTS:DOCMFGet Free Report) are both retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, earnings, profitability, risk and institutional ownership.

Valuation & Earnings

This table compares Vera Bradley and Dr. Martens’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vera Bradley $470.79 million 0.40 -$59.74 million $0.25 24.56
Dr. Martens N/A N/A N/A N/A N/A

Dr. Martens has lower revenue, but higher earnings than Vera Bradley.

Insider and Institutional Ownership

54.8% of Vera Bradley shares are held by institutional investors. 11.8% of Vera Bradley shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


This table compares Vera Bradley and Dr. Martens’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vera Bradley 1.66% 6.69% 4.47%
Dr. Martens N/A N/A N/A

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Vera Bradley and Dr. Martens, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vera Bradley 0 0 1 0 3.00
Dr. Martens 0 2 0 0 2.00

Vera Bradley currently has a consensus target price of $10.00, indicating a potential upside of 62.87%. Given Vera Bradley’s stronger consensus rating and higher probable upside, equities analysts plainly believe Vera Bradley is more favorable than Dr. Martens.


Vera Bradley beats Dr. Martens on 9 of the 9 factors compared between the two stocks.

About Vera Bradley

(Get Free Report)

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, hair accessories, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 28, 2023, it operated 51 full-line and 79 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including,, and It also sells its Vera Bradley branded products to approximately 1,700 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

About Dr. Martens

(Get Free Report)

Dr. Martens plc designs, develops, procures, markets, sells, and distributes footwear in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. It offers originals, fusion, kids, and casual, as well as accessories. The company offers its products under the Dr. Martens brand name. Dr. Martens plc was founded in 1945 and is based in London, the United Kingdom.

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