Contrasting United Parks & Resorts (PRKS) & Its Competitors

United Parks & Resorts (NYSE:PRKSGet Free Report) is one of 33 publicly-traded companies in the “Miscellaneous amusement & recreation services” industry, but how does it compare to its rivals? We will compare United Parks & Resorts to related companies based on the strength of its valuation, risk, earnings, profitability, analyst recommendations, dividends and institutional ownership.

Insider and Institutional Ownership

45.5% of shares of all “Miscellaneous amusement & recreation services” companies are owned by institutional investors. 1.1% of United Parks & Resorts shares are owned by insiders. Comparatively, 26.2% of shares of all “Miscellaneous amusement & recreation services” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

United Parks & Resorts has a beta of 1.8, indicating that its stock price is 80% more volatile than the S&P 500. Comparatively, United Parks & Resorts’ rivals have a beta of 1.22, indicating that their average stock price is 22% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and price targets for United Parks & Resorts and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts 0 1 1 0 2.50
United Parks & Resorts Competitors 204 927 2097 60 2.61

United Parks & Resorts currently has a consensus target price of $62.50, suggesting a potential upside of 17.86%. As a group, “Miscellaneous amusement & recreation services” companies have a potential upside of 25.28%. Given United Parks & Resorts’ rivals stronger consensus rating and higher possible upside, analysts clearly believe United Parks & Resorts has less favorable growth aspects than its rivals.


This table compares United Parks & Resorts and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
United Parks & Resorts 13.56% -72.46% 9.31%
United Parks & Resorts Competitors -121.78% -50.29% -22.94%

Earnings and Valuation

This table compares United Parks & Resorts and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
United Parks & Resorts $1.73 billion $234.20 million 14.61
United Parks & Resorts Competitors $4.58 billion $115.48 million 19.88

United Parks & Resorts’ rivals have higher revenue, but lower earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.


United Parks & Resorts rivals beat United Parks & Resorts on 9 of the 13 factors compared.

About United Parks & Resorts

(Get Free Report)

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

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