Financial Survey: Morgan Advanced Materials (OTCMKTS:MCRUF) versus Generac (NYSE:GNRC)

Generac (NYSE:GNRCGet Free Report) and Morgan Advanced Materials (OTCMKTS:MCRUFGet Free Report) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership and dividends.

Risk & Volatility

Generac has a beta of 1.44, suggesting that its stock price is 44% more volatile than the S&P 500. Comparatively, Morgan Advanced Materials has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500.


This table compares Generac and Morgan Advanced Materials’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Generac 5.33% 14.15% 6.45%
Morgan Advanced Materials N/A N/A N/A

Earnings and Valuation

This table compares Generac and Morgan Advanced Materials’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Generac $4.02 billion 1.70 $203.09 million $3.29 34.44
Morgan Advanced Materials $1.38 billion N/A $108.85 million N/A N/A

Generac has higher revenue and earnings than Morgan Advanced Materials.

Institutional & Insider Ownership

87.6% of Generac shares are owned by institutional investors. 2.8% of Generac shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Generac and Morgan Advanced Materials, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Generac 1 7 13 0 2.57
Morgan Advanced Materials 0 0 1 0 3.00

Generac currently has a consensus price target of $139.79, suggesting a potential upside of 23.37%. Given Generac’s higher possible upside, analysts plainly believe Generac is more favorable than Morgan Advanced Materials.


Generac beats Morgan Advanced Materials on 10 of the 11 factors compared between the two stocks.

About Generac

(Get Free Report)

Generac Holdings Inc. designs, manufactures, and distributes various energy technology products and solution worldwide. The company offers residential automatic standby generators, automatic transfer switch, air-cooled engine residential standby generators, and liquid-cooled engine generators; Mobile Link, a remote monitoring system for home standby generators; residential storage solution, which consists of a system of batteries, an inverter, photovoltaic optimizers, power electronic controls, and other components; smart home solutions, such as smart thermostats and a suite of home monitoring products. It also provides smart home energy management devices and sensors for heating and cooling system; smart doorbell cameras; and portable and inverter generators; multiple portable battery solutions; manual transfer switches; outdoor power equipment, including trimmers, field and brush mowers, log splitters, stump grinders, chipper shredders, lawn and leaf vacuums, and pressure washers and water pumps; and battery-powered turf care products. In addition, the company offers commercial and industrial products comprising cleaner-burning natural gas fueled generators; light-commercial standby generators and related transfer switches; stationary generators; single-engine industrial generators; industrial standby generators; industrial transfer switches; light towers, mobile generators, commercial mobile pumps, heaters, dust-suppression equipment, and mobile energy storage systems; stationary energy storage system and related inverter products; and aftermarket service parts and product accessories. The company distributes its products through independent residential dealers, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors; and directly to end users. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin.

About Morgan Advanced Materials

(Get Free Report)

Morgan Advanced Materials plc operates as a materials science and application engineering company primarily the United Kingdom. It serves customers in the industrial, transportation, petrochemical and chemical, energy, semiconductor and electronics, healthcare, and security and defense markets. The company was formerly known as The Morgan Crucible Company plc and changed its name to Morgan Advanced Materials plc in March 2013. Morgan Advanced Materials plc was founded in 1856 and is headquartered in Windsor, the United Kingdom.

Receive News & Ratings for Generac Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Generac and related companies with's FREE daily email newsletter.