Reviewing Citi Trends (NASDAQ:CTRN) and J-Long Group (NASDAQ:JL)

Citi Trends (NASDAQ:CTRNGet Free Report) and J-Long Group (NASDAQ:JLGet Free Report) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

Analyst Recommendations

This is a summary of current ratings and target prices for Citi Trends and J-Long Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citi Trends 0 1 2 0 2.67
J-Long Group 0 0 0 0 N/A

Citi Trends presently has a consensus target price of $27.67, suggesting a potential downside of 1.19%. Given Citi Trends’ higher probable upside, equities research analysts clearly believe Citi Trends is more favorable than J-Long Group.

Valuation and Earnings

This table compares Citi Trends and J-Long Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Citi Trends $747.94 million 0.32 $58.89 million ($1.47) -19.05
J-Long Group $38.29 million 1.08 N/A N/A N/A

Citi Trends has higher revenue and earnings than J-Long Group.

Insider & Institutional Ownership

91.1% of Citi Trends shares are owned by institutional investors. 4.2% of Citi Trends shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


This table compares Citi Trends and J-Long Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Citi Trends -1.60% -6.76% -2.02%
J-Long Group N/A N/A N/A


Citi Trends beats J-Long Group on 5 of the 9 factors compared between the two stocks.

About Citi Trends

(Get Free Report)

Citi Trends, Inc. operates as a value retailer of fashion apparel, accessories, and home goods. It offers apparel, such as fashion sportswear and footwear for men and ladies, as well as apparel for kids, including newborns, infants, toddlers, boys, and girls; sleepwear, lingerie, and scrubs for ladies; and kids uniforms and accessories. The company also provides accessories and beauty products that include handbags, luggage, hats, belts, sunglasses, jewelry, and watches, as well as undergarments and outerwear for men and women. In addition, it offers home and lifestyle products comprising home products for the bedroom, bathroom, kitchen, and decorative accessories; and food, tech, team sports, and health products, as well as seasonal items, books, and toys. The company provides its products primarily to African American and multicultural families in the United States. The company was formerly known as Allied Fashion, Inc. and changed its name to Citi Trends, Inc. in 2001. Citi Trends, Inc. was founded in 1946 and is headquartered in Savannah, Georgia.

About J-Long Group

(Get Free Report)

J-Long Group Limited is an established distributor of reflective and non-reflective garment trims including, among others, heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers and drawcords. J-Long Group Limited is based in HONG KONG.

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