TruGolf (NASDAQ:TRUG) & Johnson Outdoors (NASDAQ:JOUT) Critical Review

TruGolf (NASDAQ:TRUG) and Johnson Outdoors (NASDAQ:JOUT) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Valuation and Earnings

This table compares TruGolf and Johnson Outdoors’ top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A
Johnson Outdoors	$663.84 million	0.59	$19.53 million	$1.71	22.12

Johnson Outdoors has higher revenue and earnings than TruGolf.

Profitability

This table compares TruGolf and Johnson Outdoors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-18.40%
Johnson Outdoors	2.82%	3.47%	2.53%

Institutional and Insider Ownership

3.2% of TruGolf shares are held by institutional investors. Comparatively, 64.1% of Johnson Outdoors shares are held by institutional investors. 37.2% of TruGolf shares are held by insiders. Comparatively, 27.7% of Johnson Outdoors shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and recommmendations for TruGolf and Johnson Outdoors, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	0	0	0	0	N/A
Johnson Outdoors	0	0	0	0	N/A

Volatility & Risk

TruGolf has a beta of -0.6, suggesting that its stock price is 160% less volatile than the S&P 500. Comparatively, Johnson Outdoors has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500.

Summary

Johnson Outdoors beats TruGolf on 7 of the 8 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.