Analyzing American Outdoor Brands (NASDAQ:AOUT) and TruGolf (NASDAQ:TRUG)

American Outdoor Brands (NASDAQ:AOUTGet Free Report) and TruGolf (NASDAQ:TRUGGet Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

Profitability

This table compares American Outdoor Brands and TruGolf’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
American Outdoor Brands -5.47% 0.78% 0.60%
TruGolf N/A N/A -18.40%

Analyst Recommendations

This is a summary of current recommendations and price targets for American Outdoor Brands and TruGolf, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands 0 0 1 0 3.00
TruGolf 0 0 0 0 N/A

American Outdoor Brands currently has a consensus price target of $13.00, indicating a potential upside of 63.52%. Given American Outdoor Brands’ higher probable upside, research analysts clearly believe American Outdoor Brands is more favorable than TruGolf.

Earnings and Valuation

This table compares American Outdoor Brands and TruGolf’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
American Outdoor Brands $191.21 million 0.53 -$12.02 million ($0.82) -9.70
TruGolf $20.35 million 0.71 -$400,000.00 N/A N/A

TruGolf has lower revenue, but higher earnings than American Outdoor Brands.

Volatility & Risk

American Outdoor Brands has a beta of 0.34, indicating that its share price is 66% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, indicating that its share price is 160% less volatile than the S&P 500.

Institutional and Insider Ownership

49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 3.2% of TruGolf shares are held by institutional investors. 3.2% of American Outdoor Brands shares are held by company insiders. Comparatively, 37.2% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

American Outdoor Brands beats TruGolf on 7 of the 11 factors compared between the two stocks.

About American Outdoor Brands

(Get Free Report)

American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.

About TruGolf

(Get Free Report)

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

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