Critical Comparison: Mercari (OTCMKTS:MCARY) & Coupang (NYSE:CPNG)

Mercari (OTCMKTS:MCARYGet Free Report) and Coupang (NYSE:CPNGGet Free Report) are both consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.


This table compares Mercari and Coupang’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Mercari N/A N/A N/A
Coupang 4.96% 13.59% 3.73%

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Mercari and Coupang, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mercari 0 1 1 0 2.50
Coupang 0 1 5 0 2.83

Coupang has a consensus target price of $26.67, indicating a potential upside of 14.79%. Given Coupang’s stronger consensus rating and higher probable upside, analysts plainly believe Coupang is more favorable than Mercari.

Institutional & Insider Ownership

83.7% of Coupang shares are held by institutional investors. 13.6% of Coupang shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Mercari and Coupang’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Mercari N/A N/A N/A N/A N/A
Coupang $24.38 billion 1.70 $1.36 billion $0.70 33.19

Coupang has higher revenue and earnings than Mercari.


Coupang beats Mercari on 9 of the 9 factors compared between the two stocks.

About Mercari

(Get Free Report)

Mercari, Inc. plans, develops, and operates Mercari marketplace applications in Japan and the United States. The company was incorporated in 2013 and is based in Tokyo, Japan.

About Coupang

(Get Free Report)

Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

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