Contrasting Reborn Coffee (NASDAQ:REBN) & Super Hi International (NASDAQ:HDL)

Reborn Coffee (NASDAQ:REBN) and Super Hi International (NASDAQ:HDL) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, dividends and institutional ownership.

Profitability

This table compares Reborn Coffee and Super Hi International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Reborn Coffee	-65.25%	-196.20%	-41.68%
Super Hi International	N/A	N/A	N/A

Insider and Institutional Ownership

1.8% of Reborn Coffee shares are held by institutional investors. 65.9% of Reborn Coffee shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for Reborn Coffee and Super Hi International, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reborn Coffee	0	0	0	0	N/A
Super Hi International	0	0	0	0	N/A

Valuation and Earnings

This table compares Reborn Coffee and Super Hi International”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reborn Coffee	$6.20 million	0.99	-$4.00 million	($1.99)	-1.48
Super Hi International	$733.36 million	1.53	$25.26 million	N/A	N/A

Super Hi International has higher revenue and earnings than Reborn Coffee.

Summary

Super Hi International beats Reborn Coffee on 6 of the 8 factors compared between the two stocks.

About Reborn Coffee

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.

About Super Hi International

Super Hi International Holding Ltd., an investment holding company, operates Haidilao branded Chinese cuisine restaurants in Asia, North America, and internationally. The company is involved in the food delivery business. It also engages in sale of hot pot condiment products and food ingredients. The company was incorporated in 2022 and is based in Singapore.