Jones Soda (OTCMKTS:JSDA – Get Free Report) and Westrock Coffee (NASDAQ:WEST – Get Free Report) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, dividends and institutional ownership.
Profitability
This table compares Jones Soda and Westrock Coffee’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Jones Soda | -34.64% | -104.47% | -60.63% |
| Westrock Coffee | -9.05% | -20.72% | -2.01% |
Analyst Recommendations
This is a summary of current recommendations and price targets for Jones Soda and Westrock Coffee, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Jones Soda | 0 | 0 | 0 | 0 | 0.00 |
| Westrock Coffee | 0 | 0 | 4 | 0 | 3.00 |
Risk & Volatility
Jones Soda has a beta of 1.18, indicating that its stock price is 18% more volatile than the S&P 500. Comparatively, Westrock Coffee has a beta of 0.47, indicating that its stock price is 53% less volatile than the S&P 500.
Valuation & Earnings
This table compares Jones Soda and Westrock Coffee”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Jones Soda | $16.67 million | 1.16 | -$4.85 million | ($0.09) | -2.11 |
| Westrock Coffee | $850.73 million | 0.66 | -$34.58 million | ($0.89) | -6.66 |
Jones Soda has higher earnings, but lower revenue than Westrock Coffee. Westrock Coffee is trading at a lower price-to-earnings ratio than Jones Soda, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
45.1% of Westrock Coffee shares are held by institutional investors. 9.0% of Jones Soda shares are held by company insiders. Comparatively, 42.1% of Westrock Coffee shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Summary
Westrock Coffee beats Jones Soda on 9 of the 14 factors compared between the two stocks.
About Jones Soda
Jones Soda Co., together with its subsidiaries, engages in development, production, marketing, and distribution of beverages primarily in the United States, Canada, and internationally. The company provides craft sodas under the Jones Soda and Lemoncocco brands; and tetrahydrocannabinol infused cannabis products under the Mary Jones brand name. It also offers co-brand and private label products; fountain products, including cane sugar cola and sugar free cola, cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime; food products; and other products comprising teas, lemonade, vitamin enhanced waters, hydration beverages, and naturally flavored sparkling waters. The company sells and distributes its products through a network of independent distributors, and directly to national and regional retail accounts, as well as in grocery stores, convenience and gas stores, restaurants, delicatessens, sandwich shops, and burger restaurants; sells various products online, including soda with customized labels, wearables, candy, and other items; and licenses its trademarks for use on products sold by other manufacturers. Jones Soda Co. was founded in 1986 and is based in Seattle, Washington.
About Westrock Coffee
Westrock Coffee Company, LLC operates as an integrated coffee, tea, flavors, extracts, and ingredients solutions provider in the United States and internationally. It operates through two segments, Beverage Solutions, and Sustainable Sourcing & Traceability (SS&T). The Beverage Solutions segment provides various packaging, including branded and private label coffee in bags, fractional packs, and single serve cups, as well as extract solutions for applications in cold brew and ready-to-drink offerings. The SS&T segment engages in delivery and settlement of forward sales contracts for green coffee. The company offers coffee sourcing, supply chain management, product development, roasting, packaging, and distribution services to the retail, food service and restaurant, convenience store and travel center, non-commercial account, CPG, and hospitality industries. Westrock Coffee Company, LLC was founded in 2009 and is headquartered in Little Rock, Arkansas.
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