Northland Capmk Analysts Lower Earnings Estimates for Honest

The Honest Company, Inc. (NASDAQ:HNST) – Analysts at Northland Capmk reduced their Q2 2025 earnings estimates for shares of Honest in a research report issued to clients and investors on Thursday, May 8th. Northland Capmk analyst O. Rickert now forecasts that the company will post earnings of $0.00 per share for the quarter, down from their previous estimate of $0.01. The consensus estimate for Honest’s current full-year earnings is ($0.07) per share. Northland Capmk also issued estimates for Honest’s Q3 2025 earnings at $0.00 EPS.

Separately, Telsey Advisory Group reiterated a “market perform” rating and set a $7.00 price target on shares of Honest in a research report on Thursday, May 8th. Two equities research analysts have rated the stock with a hold rating, three have given a buy rating and one has assigned a strong buy rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $7.70.

Honest Stock Up 4.8%

Shares of NASDAQ HNST opened at $5.07 on Monday. The firm’s 50-day simple moving average is $4.73 and its 200 day simple moving average is $5.77. The company has a market cap of $558.90 million, a price-to-earnings ratio of -126.75 and a beta of 2.43. Honest has a 12-month low of $2.40 and a 12-month high of $8.97.

Honest (NASDAQ:HNST) last issued its earnings results on Wednesday, May 7th. The company reported $0.03 EPS for the quarter, beating the consensus estimate of $0.02 by $0.01. The company had revenue of $97.25 million for the quarter, compared to the consensus estimate of $92.46 million. Honest had a negative net margin of 1.13% and a negative return on equity of 3.26%.

Insider Buying and Selling

In other Honest news, SVP Jonathan Mayle sold 37,481 shares of the company’s stock in a transaction dated Tuesday, March 11th. The shares were sold at an average price of $4.87, for a total transaction of $182,532.47. Following the transaction, the senior vice president now directly owns 307,740 shares in the company, valued at approximately $1,498,693.80. This represents a 10.86% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Stephen Winchell sold 20,000 shares of the company’s stock in a transaction dated Wednesday, March 12th. The shares were sold at an average price of $4.98, for a total transaction of $99,600.00. Following the transaction, the insider now owns 431,844 shares in the company, valued at approximately $2,150,583.12. The trade was a 4.43% decrease in their ownership of the stock. The disclosure for this sale can be found here. 8.60% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in the business. Valmark Advisers Inc. lifted its position in Honest by 1.7% during the 4th quarter. Valmark Advisers Inc. now owns 163,015 shares of the company’s stock valued at $1,130,000 after purchasing an additional 2,735 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its stake in shares of Honest by 6.3% in the 4th quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 46,706 shares of the company’s stock valued at $324,000 after acquiring an additional 2,761 shares during the last quarter. SBI Securities Co. Ltd. bought a new stake in shares of Honest in the 4th quarter valued at about $26,000. Rhumbline Advisers increased its stake in shares of Honest by 3.8% in the 1st quarter. Rhumbline Advisers now owns 114,087 shares of the company’s stock valued at $536,000 after acquiring an additional 4,144 shares during the last quarter. Finally, GAMMA Investing LLC increased its stake in shares of Honest by 11,727.8% in the 1st quarter. GAMMA Investing LLC now owns 4,258 shares of the company’s stock valued at $200,000 after acquiring an additional 4,222 shares during the last quarter. 45.54% of the stock is currently owned by institutional investors and hedge funds.

About Honest

The Honest Company, Inc manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers.