Onion Global (NYSE:OGBLY) and Baozun (NASDAQ:BZUN) Head to Head Contrast

Onion Global (NYSE:OGBLY) and Baozun (NASDAQ:BZUN) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership and valuation.

Analyst Recommendations

This is a summary of recent ratings for Onion Global and Baozun, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Onion Global	0	0	0	0	N/A
Baozun	0	2	1	0	2.33

Baozun has a consensus target price of $4.70, suggesting a potential upside of 76.69%.

Volatility & Risk

Onion Global has a beta of -17.28, suggesting that its share price is 1,828% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.58, suggesting that its share price is 42% less volatile than the S&P 500.

Institutional and Insider Ownership

47.3% of Baozun shares are owned by institutional investors. 50.9% of Onion Global shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Onion Global and Baozun’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Onion Global	N/A	N/A	N/A
Baozun	-3.16%	-6.58%	-2.74%

Earnings and Valuation

This table compares Onion Global and Baozun’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Onion Global	$401.23 million	N/A	-$55.90 million	N/A	N/A
Baozun	$1.24 billion	0.13	-$39.22 million	($0.66)	-4.03

Baozun has higher revenue and earnings than Onion Global.

Summary

Baozun beats Onion Global on 6 of the 9 factors compared between the two stocks.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.

About Baozun

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.