adidas (OTCMKTS:ADDYY – Get Free Report) and TruGolf (NASDAQ:TRUG – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, dividends, institutional ownership, profitability and earnings.
Institutional and Insider Ownership
3.2% of TruGolf shares are owned by institutional investors. 37.2% of TruGolf shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Volatility & Risk
adidas has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, indicating that its share price is 160% less volatile than the S&P 500.
Analyst Ratings
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
adidas | 0 | 0 | 8 | 0 | 3.00 |
TruGolf | 0 | 0 | 0 | 0 | N/A |
Profitability
This table compares adidas and TruGolf’s net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
adidas | -0.33% | -2.21% | -0.61% |
TruGolf | N/A | N/A | -18.40% |
Valuation & Earnings
This table compares adidas and TruGolf’s gross revenue, earnings per share (EPS) and valuation.
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
adidas | $23.19 billion | N/A | -$81.17 million | ($0.22) | -552.00 |
TruGolf | N/A | N/A | -$400,000.00 | N/A | N/A |
TruGolf has lower revenue, but higher earnings than adidas.
Summary
TruGolf beats adidas on 5 of the 9 factors compared between the two stocks.
About adidas
adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
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