Head-To-Head Review: Johnson Outdoors (NASDAQ:JOUT) versus TruGolf (NASDAQ:TRUG)

Johnson Outdoors (NASDAQ:JOUT) and TruGolf (NASDAQ:TRUG) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, valuation, institutional ownership, risk, profitability, dividends and analyst recommendations.

Earnings and Valuation

This table compares Johnson Outdoors and TruGolf’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$663.84 million	0.65	$19.53 million	$1.71	24.51
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A

Johnson Outdoors has higher revenue and earnings than TruGolf.

Volatility and Risk

Johnson Outdoors has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.43, indicating that its share price is 143% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for Johnson Outdoors and TruGolf, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	0	0	0	0	N/A
TruGolf	0	0	0	0	N/A

Institutional & Insider Ownership

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 3.2% of TruGolf shares are held by institutional investors. 27.7% of Johnson Outdoors shares are held by insiders. Comparatively, 37.2% of TruGolf shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Johnson Outdoors and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	2.82%	3.47%	2.53%
TruGolf	N/A	N/A	-18.40%

Summary

Johnson Outdoors beats TruGolf on 7 of the 8 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.